 Netpromotions was created in 1996 to provide our web site owners with an avenue to increase their exposure. You need to increase your exposure to increase your visits, to increase your sales.
No
matter how attractive your site is, it will produce nothing
unless you let someone know that it's available. In today's fast paced internet world, you need a combination of marketing solutions in order to stay competitive.
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1. Search engine optimization is an attempt to make the web site search engine friendly so that search engines can crawl it better and recognize it better for its theme and terms on which the web site primarily focus is on.
2. SEO in no way can guarantee results and the companies which guarantee results try to misguide their clients by adapting black hat(unethical) techniques, which are looked up on spam by search engines.
3. Primarily SEO is dependent on 2 factors i.e. On page and Off page. On page are those factors which are implemented on the web site and off page factors are those factors which affect web site rankings from outside like back links. It's advisable to play within the permissible limits of guidelines laid down by search engines. Going too fast with too much sometime backfires.
4. SEO is a task of patience where efforts done at any time might bring results in few months, not instantly like pay-per-click programs. |
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SEO Process, Performance and Expectations |
5. Initial 3 months are aimed at getting all on page changes implemented to the web site and due to practical reasons like site's current code and functionality not supporting SEO related changes, there might be few reshuffles in the preset calendar of activities.
6. After completing the first phase of optimization in first 3 months of project, we wait for search engines to respond to changes done to the web site, which take 30-45 days, hence we have first performance report scheduled after completion of 4 months and not before that.
7. It's possible that your first performance ranking report might not show much awaited results, as all of us expect, which can be attributed to search engine's delay in acknowledging site changes or algorithm changes. In such scenario, we make minor tweaks to the web site and intensify off page efforts and it should be allowed a couple of months to show improvements.
8. We advise our clients not to depend heavily initially on SEO for web site to deliver results leads/actions/conversions, as explained above, with SEO we prepare something and leave it with search engines to marinate.
9. If there are any content approval delays from the client end, this might lead to results also being delayed. |
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In the past it was easier to achieve high search engine rankings by "gaming" the system with questionable SEO tactics. But as search engines have evolved. many suspect SEO practices have been rendered useless. However, if you visit and SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, we have compiled from our sources five popular, yet outdated SEO tactics that no longer work - and some legitimate alternatives.
Keyword Stuffing...
In the late 1990s, search engines were unsophisticated. The more frequently a keyword appeared in a page's content, the better it ranked. This practice of "keyword stuffing" was an easy way to manipulate search rankings. Since then, search engines and their algorithms have matured.
An Alternative
Stuffing pages with keywords can have a negative impact; as Google actively imposes penalties on gamed content. So if you want your keywords to have maximum SEO practices, it's far better (and safer) to employ legitimate SEO practices, such as:
- Creating content for people not search engines
- Making sure keywords are present in prominent regions of your Web page: such as headers, subheads, title tags and meta description snippets.
- Structuring a web site so that important keyword pages are high up in the site architecture and easily found by both search engines and people.
Submissions...
We're still amazed by how many companies offer search engine submission as a service. We're equally amazed by how many professional Web developers and designers still believe that submitting to search engines is necessary. It is not. Google's ability to discover and index new content is so advanced that search engine submitting is obsolete.
An Alternative
To ensure that your new web site gets discovered quickly, get links. This can be as quick and easy as dropping a link to your web site in a social media platform. For example, if you have a twitter account, tweet a link to your new web site or add it as your profile link. Twitter is crawled by search engines constantly, so a link to your new site will be discovered quickly. To increase your chances of getting found, use a site ping.fm which offers the ability t post a message and link to dozens of social media sites simultaneously.
Blog Spamming...
Many search marketers and webmasters will aggressively drop links in blogs comments as their primary link building strategies. This outdated SEO tactic is better known as blog comment spamming. To address the abuse, Google introduced nofollow link tags (a signal to search engine spiders to ignore a link) and is known to devalue links in blog comments.
An Alternative
Rather than comment spam, try producing something of value. Creating well written, engaging and thought-provoking content is one of the best ways to attract quality links, naturally. Good content often generates editorial links-naturally occurring links from other blogs and news sources that search engines value far more than comments in blog posts.
Meta Tag Optimizations...
There was a time when meta tags (snippets of information embedded o the <HEAD? area of your page's code played a large role in influencing search engine rankings. This was particularly true if the "meta keywords" attribute; a common way for site owners to reinforce terms important to their web sites. However, unscrupulous site owners and SEO's abused the meta keyword attribute by including misleading terms entirely unrelated to their content.
An Alternative
These days Google is on record as saying they pay no attention to the meta keywords tag. So, the era of keyword stuffing meta tags for impact is officially dead. If your objective is to optimize a web site or blog pages to rank for more keywords, try using category and tag systems to better label and organize your web site content. Actively tagging your posts and pages is one of the most effective ways to enhance functionality, usability and overall searchability.
Link Exchanges...
Exchanging links or reciprocal linking is a popular method of building links. web site owners exchange inbound links with one another in an attempt to improve site rankings and traffic. Reciprocal links in moderation are not really an issue; as interlinking is glue that binds the Web. The trouble occurs when web site owners actively engage in link exchange schemes to intentionally influence Google-which Google deems a violation.
An Alternative
Rather than participating in link exchange schemes, offer testimonials to business vendors you work with. Providing testimonials is an easy way to get a link to your web site in return for writing something favorable and sincere about a vendor.
SEO. like any other industry, undergoes changes as it evolves. Be sure to avoid the outdated techniques mentioned on this page. not only will your web site suffer in rankings (to the satisfaction of your competitor), but even worse-your site might be penalized for banned tactics.
Results are the only thing that matters, and that's exactly what you get...RESULTS!
Netpromotions provides effective services that will increase your exposure, which in turns increases your sales. Our staff has over 15 years of traditional and internet marketing experience. We believe in providing our clients with the same tools and services we use ourselves.
Netpromotions uses both proprietary software and good old fashion manual labor to complete your services. There is no magic, no tricks, no miracle results. In order to effectively increase your internet exposure, we have to review your industry, the keywords you want to use and place your company in multiple places where people search for your goods and services. |
